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The 1929 stock market crash bankrupted many of JEAN PATOU’s clients As a response JEAN PATOU created a fragrance designed as a work of art and as a gift for his good customers and friends to chase the Depression blues away.

No expense was to be spared and the finest raw materials were to be used. “The costliest fragrance in the world” was named JOY, in defiance of grim headlines and hard times, with a mission to spread a message of JOY around the world.

A powerful fragrance, JOY has been worn by a correspondingly iconic clientele including Grace Kelly, Sophia Loren and Jacqueline Kennedy. Presented in a classical and graceful flacon designed by leading Art Deco architect Louis Sue, its stoppers are hand sealed with gold thread. It is this meticulous attention to detail in design and composition that has made JOY the choice of discerning women the world over.

Available as EDP 30ML, 50ML, 75ML and EDT 30ML, 50ML, 75ML and LUXURY BODY CREAM 200ML


JOY remains a symbol of quality and prestige. This lavish scent combines extremely rare flower varieties in an outstanding concentration. Some 10,600 Jasmine Flowers and 28 dozen May Roses, nurtured in the house’s own fields, are used to make a single ounce of the perfume, and extraction is processed on the spot to guarantee ultimate freshness. This unique blend of Rose and Jasmine is known as the “Patou Melody”, joined in JOY with top flowery notes of Bulgarian Rose, Ylang-Ylang and Tuberose to lend elegance and opulence to the fragrance.

“Joy is a floral bouquet based on a very rich accord of two natural notes: jasmine and rose.”  Jean Patou